Have you ever read through a product description on an ecommerce site that just didn’t sell. It didn’t give you the details you need? You were left wondering do I really need to buy that or what do I need that for?
On the other hand, I have bought products that I wouldn’t buy otherwise because the compelling product description convinced me that I need it and must have it in my life. It reeled me in because it was speaking to my own buying needs.
As an e-commerce store, having poor product description copy is like having nothing there at all. You just won’t sell. Sure the pretty image helps but…
Writing a great product descriptions that sell takes time, thought, and a sprinkle of consumer and buying psychology, but in the long run it is worth the extra effort. You will see it pay off!
In this video, I will take you through 5 tips on how you can write product descriptions that sell. Enjoy our ecommerce video of the week!
Stay tuned for more e-commerce tips headed your way in September!
-Melissa
So you want to get your website on page 1 of Google, but you're not sure how? Well, you've come to the right place! Let's start with a quick summary on how Google and other search engines work so you can be on your way to Page 1!
Have you ever wondered what that little blurb of text that followed the title when you searched for something on Google? That is called a Meta description. For those who aren’t familiar with meta descriptions, keep reading below!
Have you ever gone to a party or event, took a quick look, and decided to just leave? Did you ever think later what if I missed out on something? Or what I was just being too judgmental? Chances are probably not. You made your decision and went with it.
Your “bounce rate” is the same thing when it comes to your website. It’s the percentage of visitors who come to your website (home page, blog post, sales page, landing page, etc.) and leave without engaging with any content, filing out your opt in form, or clicking through to another page.
So why should you optimize your images?
Google Image Search only gets a small piece of Google’s overall traffic, but since the search results are now blended, images can generate a lot more traffic than you might think.
So if you search for a particular thing or subject matter (‘chocolate chip cookies’), you could see images in the standard listings without ever having to click on the Images tab.
Now is the time to get your images optimized for SEO success.
When I ask my clients this question “What keyword or phrase should I type into Google that you want your business or brand to be known for?” about 90% of them have no idea how to answer me.
If this sounds like you, that’s totally ok. You don’t have to be an SEO ninja to figure it out. The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking in search still boggles my mind!
Keyword research doesn’t have to be a painful process and I am going to show you 5 easy hacks that connect you with your target audience in no time.
Did you ever wonder if your website could be costing you sales? Sure it looks pretty and you have tons of content. You constantly tweak your product and service pages. But did you ever think your content could be causing that customer not to add that product or service to the cart?
Here are five ecommerce copywriting mistakes that might be costing you business and I’ll show you how you can fix them.
Our first post that chatted about creating a local SEO strategy introduced you to creating a Google My Business Listing for your business. Now let’s focus on the Questions and Answers portion of that listing that Google introduced back in mid 2017 that many small and large businesses are still not taking advantage of.
Over the past few years, Google has been building on their success in local search by providing more and more information to consumers directly in the search results. Consumers are making their decisions right there and then without necessarily heading over to your website. Consumers want instant information to make an informed decision and this Question and Answer feature is doing just that.
You created a business and that pretty website of yours-now it is time to get it found. One of the most first steps in any DIY SEO strategy especially if you have a service based creative business is to think of getting found locally. Makes sense right?
Before searchers get the opportunity to visit your page, the first thing they will see could be your Google Search Business Profile, also known as Google My Business (GMB).
You know what I mean: that box at the right with a picture of your business that has your contact information and a link to your website. Yes, that one. If you didn’t know how important this resource is, you soon will.
Is moderating blog comments really worth your hard work, time and effort? Here’s some more info why perhaps you shouldn’t turn off those comments just yet.