I can’t tell you how many times I have chatted with emerging designers only to find they are not having success selling their products online.
I quickly head over to their website to investigate further and instantly find the problem staring right back at me. Labeling your products with compelling keywords on your own e-commerce site or another website (i.e. Etsy) is the best way for your products to be found in search. For example if you are selling Womens’ T-shirts chances are you won’t be found on the first page of Google when you label or describe your product as just a T-shirt. Can you think of what other content can set your t-shirts apart from the rest?
Here are some questions that will help you come up with the best descriptive content and keywords that reflects your brand and help shoppers find your e-commerce site!
- What is your item specifically? i.e.- crewneck sweater, cuff bracelet, zip around wallet
- What is the material? i.e. gold, silver, leather, silk, cotton
- What is the main or primary color?
- Did you use a special technique? i.e. hand tooled leather, Shibori technique, hand knit?
- Is there a print or image on the item? i.e. handprint leaf design, graphic print, abstract design
- Does you item have special features? i.e. extra zipper for storage? pockets?
- Is your product solving a problem? i.e. can wear this shirt from the office out to dinner, can wear this jacket from the gym to running errands.
- Does it have a synonym? i.e. messenger bag instead of handbag, tunic instead of shirt
- Do you need to point out the sizing? i.e. oversized, extra long, 16 inch chain
- Is there a specific style? i.e. Vintage inspired? Modern? Classic?
So you want to get your website on page 1 of Google, but you're not sure how? Well, you've come to the right place! Let's start with a quick summary on how Google and other search engines work so you can be on your way to Page 1!
Have you ever wondered what that little blurb of text that followed the title when you searched for something on Google? That is called a Meta description. For those who aren’t familiar with meta descriptions, keep reading below!
Have you ever gone to a party or event, took a quick look, and decided to just leave? Did you ever think later what if I missed out on something? Or what I was just being too judgmental? Chances are probably not. You made your decision and went with it.
Your “bounce rate” is the same thing when it comes to your website. It’s the percentage of visitors who come to your website (home page, blog post, sales page, landing page, etc.) and leave without engaging with any content, filing out your opt in form, or clicking through to another page.
So why should you optimize your images?
Google Image Search only gets a small piece of Google’s overall traffic, but since the search results are now blended, images can generate a lot more traffic than you might think.
So if you search for a particular thing or subject matter (‘chocolate chip cookies’), you could see images in the standard listings without ever having to click on the Images tab.
Now is the time to get your images optimized for SEO success.
When I ask my clients this question “What keyword or phrase should I type into Google that you want your business or brand to be known for?” about 90% of them have no idea how to answer me.
If this sounds like you, that’s totally ok. You don’t have to be an SEO ninja to figure it out. The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking in search still boggles my mind!
Keyword research doesn’t have to be a painful process and I am going to show you 5 easy hacks that connect you with your target audience in no time.
Did you ever wonder if your website could be costing you sales? Sure it looks pretty and you have tons of content. You constantly tweak your product and service pages. But did you ever think your content could be causing that customer not to add that product or service to the cart?
Here are five ecommerce copywriting mistakes that might be costing you business and I’ll show you how you can fix them.
Our first post that chatted about creating a local SEO strategy introduced you to creating a Google My Business Listing for your business. Now let’s focus on the Questions and Answers portion of that listing that Google introduced back in mid 2017 that many small and large businesses are still not taking advantage of.
Over the past few years, Google has been building on their success in local search by providing more and more information to consumers directly in the search results. Consumers are making their decisions right there and then without necessarily heading over to your website. Consumers want instant information to make an informed decision and this Question and Answer feature is doing just that.
You created a business and that pretty website of yours-now it is time to get it found. One of the most first steps in any DIY SEO strategy especially if you have a service based creative business is to think of getting found locally. Makes sense right?
Before searchers get the opportunity to visit your page, the first thing they will see could be your Google Search Business Profile, also known as Google My Business (GMB).
You know what I mean: that box at the right with a picture of your business that has your contact information and a link to your website. Yes, that one. If you didn’t know how important this resource is, you soon will.
Is moderating blog comments really worth your hard work, time and effort? Here’s some more info why perhaps you shouldn’t turn off those comments just yet.